Employer Name:
Home Solutions
Major/Industry:
Job Type:
Location:
Description:
About the Role
Home Solutions is seeking a Senior Paid Social Analyst to play an instrumental role in driving paid search growth, strategy, and execution for a key P&L. We’re looking for a driven candidate with an entrepreneurial mindset who is passionate about analyzing performance data to drive game-changing results.
Your Day-to-Day
- Drive performance improvements by identifying opportunities via data & profitability analysis.
- Maintain a sharp focus on bottom-line performance for our paid social accounts.
- Drive execution processes predominately on Meta
- Analyze KPIs & take the lead on our optimization strategies. Rigorously analyze performance metrics to identify opportunity segments (i.e. keywords, bidding, devices, audiences) to unlock growth.
- Provide competitive deep dives. Compare & contrast with competitor experiences to help drive ad testing, conversion rate optimization and campaign strategy
- Influence conversion rate optimization (CRO) improvement plans on multiple website properties. Work together with our team to hypothesize, develop, and launch data-driven experiences to optimize the conversion funnel.
- Measure and report on performance daily. Be responsible for paid media performance metrics and make proactive, analytical decisions to drive profitable growth.
- Effectively communicate with leadership on financial metrics, issues, and opportunities.
- Advanced analytic skills including Excel - pivot tables, Vlookups, and comfort working with large datasets. Competency in statistics and SQL a plus.
- 2+ years’ hands-on experience scaling paid social campaigns using Youtube or Facebook ads.
- Expertise in performance paid media principles such as keywords, ads, bidding automation, conversion funnels, website optimization, creative testing, and audience segmentation
- Hands on experience applying these principles to grow key performance metrics in Social (Facebook or Youtube)
About You
- Bachelor’s degree or relevant experience in marketing, business, finance, economics, or mathematics
- Comfort working autonomously in a growing, fast-paced environment.
- Competitive spirit and relentless drive to win.
- Strong analytical skills: You are able to quickly understand data and use it to influence decision making.
- You can tell a story with data. You are able to concisely summarize insights into an action plan.
- Strong communication skills: You are a strong verbal communicator with the ability to build and influence relationships and compose effective communications.
- Problem solving and agility: You thrive in an environment where there is no playbook for success. You can adapt to different tasks and shift priorities as needed. You have an entrepreneurial spirit and are energized by doing work that hasn’t been done before.
- Culture buy-in: At Three Ships, We Act with Focus, Get After It, Build the Team, and Grow Without Limits; those are our values, and we expect you to live them every day.