Business Career Services

About the job

Location: Huntersville, NC

The primary objective of theMarketing Operation Specialistrole is to develop and execute comprehensive marketing strategies, manage create content calendar, manage campaigns and events, support sales initiatives, coordinate with vendors, and maintain databases to drive business growth and brand visibility.

The Marketing Operation Specialist is vital to the company's success as they strategically drive brand visibility, engage target audiences, support sales efforts, and optimize marketing strategies, thereby directly influencing revenue generation, market expansion, and overall growth trajectory. Their role ensures effective communication of the company's offerings and establishes a strong presence in the market, crucial for sustained competitiveness and business success.

The Marketing Operation Specialist will take direction from the Divisional Marketing Manager and work collaboratively with the creative team and other cross functional leaders to achieve the above objectives.

Responsibilities:

• Marketing Plan Development:Devise and execute targeted marketing plans aligned with our products and services.

• Calendar Management:Create and manage marketing content calendars based on the annual plan for efficient execution.

• Campaign Oversight:Lead the development and implementation of marketing campaigns; analyze their performance.

• Channel Strategy:Execute channel plans effectively to maximize outreach and engagement.

• Tradeshow Management:Take charge of organizing and managing small and regional tradeshows to boost brand visibility.

• Sales Material Development:Create necessary sales materials such as sell sheets and oversee the Sales Support Hub and inventory.

• Social Media Strategy:Execute social media plans, coordinate assets, and develop a social media marketing calendar in collaboration with the team.

• Amplify Updates:Manage and execute additions to Amplify for enhanced marketing strategies.

• Project Tracking:Utilize Monday to track and manage all marketing projects efficiently.

• Vendor Management:Handle day-to-day activities with marketing vendors for seamless operations.

• Database Maintenance:Contribute to maintaining the Tradefox database for comprehensive marketing support.

Requirements:

• Experience:Minimum of 2-5 years in a marketing role, preferably in a similar industry.

• Education:Bachelors in Marketing, Business Administration, Communications, or a related field preferred.

• Skills:Proficiency in developing and executing marketing plans, project management tools like Monday, vendor management, and database maintenance. Proficient in Microsoft Excel, Familiarity in Adobe Creative Suite. Graphic design skills may be beneficial.

• Communication:Strong verbal and written communication skills, ability to collaborate effectively within cross-functional teams.

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